Two seasonal Spring & Fall catalogs were designed with earthtone colors and recycled papers by French Paper to illustrate the camouflage nature of the product. New product inserts were printed 4-color while the remaining product pages printed 2-color. As a further cost-saving measure, covers for the fall and spring catalogs were printed together and die-cut so that only the reveal in the die-cut window required a plate change when the later catalog printed. In addition to designing the catalog, a product identification system was created to ensure that product images were up to date and matched the catalog item entry.
See more work for Russell Corporation:
Mossy Oak Apparel Fall Catalog
Mossy Oak Apparel Fall Mini-Website
Jerzees Outdoor Apparel Fall Catalog
Advertisements
