This fall season collection of sales tools – targeted to retailers and merchandising buyers – included a 4C editable catalog and fabric swatchbook. The interior catelog pages were built in PowerPoint enabling Russell Sales Reps to customize their client product offerings. The catalog featured a unique “Rollabind” system for housing the offset printed covers and internally printed catalog pages. The swatchbook could be reassembled for client customized color offerings. The entire package in addition to introducing a custom built option, drastically reduced the previous years production costs.
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