“When I’m 64” birthday party

For the 64th birthday party in honor of the CEO of Coca Cola, Bass Designs created an invitation based on the Beatles Sgt. Pepper album. The record sleeve cover featured a portrait of the honoree and a call to “Come Together.” The back cover featured the lyrics to “When I’m Sixty-Four” and “With a Little Help From My Friends”.

The package also included a gift box containing “groovy gear” such as “granny” glasses and a peace sign for invitees to wear, T-shirts and a Ticket to Ride on the Magical Mystery Tour of the World of Coke and the Georgia Aquarium. “Help” t-shirts were created for the staff and gifts at the event. All illustrations and retouching were created in-house. Offset and digital printing, with die-cut labels and hand-assembly.