A complete corporate identity was created for Jake Pollard, copywriter. Conceptual positioning was based on the dictionary capacity of Jake’s scope of knowledge. A logo was incorporated into the dictionary thumb tab combined with the phonetical pronunciation of his name and dictionary descriptions of his services, location, and contact information. The identity package included a logo, letterhead, business card, mailing label, invoices, faxes, envelope, email format, and website.
melaniebass.wordpress.com 