Pollard Creative Identity

A complete corporate identity was created for Jake Pollard, copywriter. Conceptual positioning was based on the dictionary capacity of Jake’s scope of knowledge. A logo was incorporated into the dictionary thumb tab combined with the phonetical pronunciation of his name and dictionary descriptions of his services, location, and contact information. The identity package included a logo, letterhead, business card, mailing label, invoices, faxes, envelope, email format, and website.

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