Batson-Cook’s second newsletter for Summer 2008 focused on the community. For the bi-annual employee incentive, a “Good Deed Challenge” campaign was generated based on the Pay-It-Forward concept to promote a reward for charitable deeds done by employees for the surrounding communities in which they work. A Call-For-Entries silk-screened poster was created along with a smaller size version which was blown into the opening spread of the newsletter. Silk-screened 4-colors on French Paper, Dur-O-Tone, Butcher Orange.
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