Melanie Bass Pollard is principal and creative director of Bass Designs, Inc, a collaborative design company offering creative solutions in corporate identity and imaging, communications and advertising. With over twenty five years experience in the industry, she has handled a wide variety of projects including strategic planning, management, and overseeing the creation of new corporate identities, cultural exhibits and promotions. She works collaboratively to create print collateral, corporate brand identity imaging systems, product development, event promotions, environmental applications and new media.
In Washington DC, she served as a Senior Art Director for seven years at Grafik, a large, internationally acclaimed studio with expertise in the museum, healthcare and software industries. In Atlanta, she served as a Design Director for three years at Copeland Hirthler design + communications where she was in charge of the operations within the creative department and managment of teams for large scale projects, including International Olympic Committee for the Atlanta Olympics and Equifax Financial Services brand development. She also worked collaboratively with Executive Arts, a design firm specializing in the top 100 Annual Report Industry, before opening her studio in 1998.
Over the last 15 years she has worked with a variety of companies throughout the Atlanta area including Batson-Cook Construction, Russell Corporation, the Coca-Cola Company, Applied Systems, and RR Donnelly. Her work continues to flow across many areas of interest, more recently with Atlanta Protects Trees, a non-for-profit group established to educate and preserve the metro area’s existing specimen trees and forests.
Melanie’s work has garnered over 100 national and international awards and has been published in Communication Arts, Graphis, ID magazine, AIGA, Print, HOW, Black Book AR 100, and various other national and international design and marketing accolades. She has been featured in Oz Magazine and chaired committees for the Washington AIGA creating a continuing film night program used to generate revenues for the local chapter and inspire designers. She graduated from Auburn University with a BFA in design and minor in illustration.