This overview brochure was part of an extensive Identity Branding System for Batson-Cook to promote their services across four regional offices. By incorporating wiro binding, the company was able to customize their brochure to the different offices, cross-purpose internal sheets to other brochures and proposals, and update easily with new projects in the future. A series of 12 icons was created to distinguish varying markets, which require specific construction considerations. The icons provided a quick reference marker within the market section and were also integrated throughout print collateral, tradeshow, web and multi-media applications.
See more work for Batson-Cook:
Brand System
BUILD Newsletter: Fall
BUILD Newsletter: Summer
Recruiting Brochure
Market Icon Family
Good Deed Challenge Poster
Website
Tradeshow Booth
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